Who are we?

With the unparalleled strength and backing of Softlogic Holdings, we are today one of Sri Lanka’s leading life insurers. Our parent company, Softlogic is one of Sri Lanka’s most dynamic and reputed conglomerates, and we believe that our partnership is a perfect strategic match, in creating a brand, to revolutionize the Life Insurance Industry in Sri Lanka. The Softlogic Groups’ foray into sectors such as ICT, Healthcare, Retail, Financial Services, Automobiles, and Leisure, further enhances our brand positioning and ability to truly deliver our brand promise of enabling people to ‘LIVE LIFE TODAY’ – whilst also becoming the preferred Life Insurance provider to Sri Lankan’s across the island.

What do we do?

We are in the business of protecting people. We are naturals at creativity and disruptive innovation that strive to elevate the standards of the quality of life, for Sri Lankan both young and old. Our diverse portfolio of products brings to you a plethora of world class life insurance products that give you the freedom and the opportunity to live life to the fullest.


To revolutionize insurance in Sri Lanka through world-class innovations and deliver extraordinary stakeholder value


We exist to nurture your well-being, so you can enjoy life today



Caring for you every step of the way as a partner for life


Never leaving space to compromise on our authenticity


Being courageous to challenge the status quo to give customers the best solution


Nurturing the spirit of innovation to upgrade customer lifestyles


We bring together world-class solutions to simplify the customer’s life